Recommendations

 Recommendations

B2C Sales

With an average of over 120 million users on the app each month, the risk of the app crashing or being unresponsive rises. Other issues include items not being added to their order, unable to checkout, and unable to see items in cart. In order to lower this risk from ruining the customer experience we recommend:

• Constant monitoring of servers

• Updating software as need be

• Test frequently

By addressing app crashes as quickly and efficiently as possible, it allows for customers to continue shopping. Experiencing constant issues can leave a negative impact, and may result in a loss in customers.

Order Execution

Automated fulfillment systems should be integrated to reduce the risk of delayed updates due to human error. These systems can provide real time updates so that customers can have full visibility of inventory. In addition to this, if a customer wants to purchase a product that is not in stock and that item has been restocked, a notification should be sent out so they can make the purchase if it is still needed.

Key Performance Indicators

To ensure that the effectiveness of these recommendations, it is important that Walmart keeps track of the following key performance indicators such as:

Accuracy of Orders: Ensuring that orders are correct will attract customers and encourage them to continue purchasing. If an order is not packaged correctly, it could result in customers choosing to shop elsewhere which will have a negative impact on Walmart’s sales. 

Customer Retention: How many customers are continuing to purchase from your business compared to how many customers are stopping.

Online Versus In Store: Measuring whether customers are shopping online versus in store gives you an idea on their preferred method of shopping. 

Lead time: This measures the time it takes to fulfill an order. By optimizing the time it takes to complete Grocery Pickups and curbside pickups, it allows for customers to receive their orders as quickly as possible.

Productivity: This measures the overall efficiency of employees. By increasing the productivity rate with customer checkout, more customers are able to be assisted and this overall benefits the business.

• Ought-to-be Diagrams